About Me

Hi!

I am Sara, your Personal Stylist.

My niche:

I bring a fresh and effortless European approach to personal styling. Inspired by my roots, travels, and love for timeless fashion, I help mostly women express their individuality with confidence and elegance. My style blends classic silhouettes with modern touches, and a hint of fun. Whether shopping new or secondhand, I specialize in creating elevated, wearable looks with that signature European flair.

I grew up in a small coastal town in Croatia, where shopping options were limited, but creativity and social life were abundant. Some of my fondest childhood memories are family trips to Italy, especially wandering the streets of Trieste, feeling alive and inspired by the energy, style, and culture around me. My mother, a talented seamstress with an incredible eye for style, introduced me to the world of style early on. That influence shaped me deeply and so did my love for organization. From styling outfits to arranging closets, I’ve always believed in creating beauty through both self-expression and structure.

In 2015, I moved to Ireland in search of greater opportunities and a better life. In Dublin, I studied fashion industry, styling and image consulting, and buying and merchandising, while gaining hands-on experience working in retail for an Irish brand and some local fashion shows.

I also contributed behind-the-scene as a Personal Stylist during fashion shows at FWMN (Fashion Week Minnesota) and helped organizing and working behind-the-scene for the annual Planned Parenthood fashion show in Minneapolis. Since then, I’ve never stopped learning; continually expanding my skills through courses, workshops, and events that fuel my curiosity and growth.

At my core, I’m an explorer and adventurer. Whether I’m hiking a new trail, discovering a cozy café in a different town, or wandering through museums and galleries, I find energy and inspiration in movement, nature, and art. I bring that same spirit to my work with clients, by helping them discover looks that feel fresh, elevated, and most importantly, fun. I truly believe fashion should bring joy, not stress. I love encouraging people to step slightly outside their comfort zone, not just with style, but in life.

While I shop everywhere with clients, I have a special love for supporting local businesses, secondhand shops and uncovering unique hidden gems. When I’m not styling, you’ll find me networking, baking healthy meals and desserts, staying active, enjoying the outdoors, or spending summer days at a beach. I believe that self-care is the best form of love you can give to yourself and others.

Giving back is also close to my heart, and I’m always looking for ways to volunteer and help others. I volunteer for this great organization, Dress for Success Twin Cities, where I create Confidence Kits for our clients. It makes me feel fulfilling.

Styling is more than just what I do- it’s who I am. And through it, I’m here to help others feel confident, expressive, and connected to their best selves, by incorporating more of the European style in their everyday life.

With love,

Sara Darst